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 Event Review

How do I Differentiate My Business
JCU Entrepreneur Association meeting
11-18-05

Kathy Ross told the crowd that they should "Garden and Gather. That is, define and begin the process remembering to

  • Identify the challenge
  • Organize others for the team - build collaboration
  • Define the scope - time frame, resources, budget, outcomes
  • Commit to open ideas
When doing a SWOT (Strength, Weaknesses, Opportunities, Threats)analysis
  • Be realistic - don't embellish
  • Be short and simple - very specific
  • Keep competition in mind
  • Remember, it's subjective
Jeanne Hauer, Regional Marketing Director of Anthem and author of Millionaire Women, said that the Rule of 3 (you need 3 exposures to a potential customer) may now be the Rule of 5.

Ask yourself

  • Who cares?
  • Who is your target market?
  • What matters to them?
  • What are their hot buttons?

Other tips included:

  • Have written deadlines and ownership of the plan
  • Don't make this Mistake - tough year so cut marketing budget - wrong! Like hoping to have crops in summer without sowing seeds
  • Move money around - look like you are everywhere - not always the same publications, events, etc.
  • Do joint ventures, strategic relationships, events
  • Have a sense of urgency - Nobody was ever bored into buying anything
Sara Stashower suggested that we use Testimonials and contact prospects quarterly, if not monthly.

The three experts recommended the following books:



by Dan Hanson


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